Our Homeland is the Heartland.
When I was given the lead on this collaboration, we had to come up with a way to tie Blake to Lands’ End. After researching Blake and talking to his stylist the connection became clear. Blake is a down to earth outdoorsman, family man and really enjoys a good flannel, just like the Lands’ End Customer. He feels most at home at his ranch in Oklahoma, which has a very similar landscape to where Lands’ End is located in Dodgeville, WI. Wisconsin and Oklahoma are both part of the Heartland…and our concept was born.
Concept Presentation to Blake & Team
Blake Shelton X LE Collection
The collection consists of current franchises in the LE men’s line and new pieces we designed specifically for Blake. We worked closely with Blake’s team to make sure he would love every piece in the collaboration. To illustrate the collection we used Browzwear 3D images and Adobe Illustrator sketches. We created a physical presentation to present to Blake and his team before one of his concerts in Milwaukee.
BS X LE Collection Presentation
We built a presentation on campus at Lands’ End for the board of directors.
Blake Shelton X LE Fall Catalog
